Speculative Future Food Labeling

↗ Social designer, food enthusiast, bitter reclaimer and researcher working at the intersection of food, ecology, and social practices. My work explores how sensory experiences (especially taste) can reconnect us to what has been bred out, forgotten, or overlooked. Through foraging, craft and collaboration I create tools, tastings and narratives to invite new ways of relating to food, the natural world and lost knowledge.

Speculative Future Food Labeling

Jan 2024

In this speculative supermarket campaign, I used the familiar Albert Heijn “Bonus” packaging to present three dangerous or restricted foods: psilocybe cubensis mushrooms, pufferfish sashimi and raw elderberries.

By placing toxic (pufferfish sashimi), psychoactive (psilocybe cubensis) and risky (raw elderberries) foods into the most recognisable Dutch supermarket branding, the project exposes the blind trust we place in retail environments. It challenges viewers to ask: Do we really read the labels and know our food sources or do we accept blindly what is presented to us as safe?

→ speculative design, food safety, food knowledge, packaging design, food systems, visual communication

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